Browsing Faculty of Economic and Management Sciences by Author "Jacobs, M."
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Incentive destination experiences as a revisitation influence: a qualitative perspective
Jacobs, M.; Potgieter, M.; Geldenhuys, S. (Central University of Technology, Free State, 2016)Incentive travel is motivational and used for rewarding achievement. This creates unforgettable memories but to revisit the same destination is an uncertainty because of influences and experiences. Understanding the influence ... -
Incentive travellers' proclivity to revisit an incentive destination
Potgieter, M.; Jacobs, M.; Geldenhuys, S. (AJHTL, 2016)Incentive travel is a renowned motivator in talent management, and a gigantic victor for many tourism destinations. Destination marketing endeavours to leave a tourist with a positive and lasting impression, together with ...