Browsing Faculty of Economic and Management Sciences by Author "Schutte, Nico E."
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Management perceptions of higher educational brand for the attraction of talented academic staff
Saurombe, Musa; Barkhuizen, E. Nicolene; Schutte, Nico E. (AOSIS, 2017)Orientation: Academic staff members have a crucial role in the success of higher education institutions (HEIs). Therefore, it is imperative to cultivate an appealing organisational brand that will attract them to HEIs as ...