Browsing Faculty of Economic and Management Sciences by Author "Weideman, A."
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The interrelationships between customer satisfaction, brand loyalty and relationship intentions of Generation Y consumers towards smart phone brands
Mostert, Pierre; Petzer, D.J.; Weideman, A. (Association for Professional Managers in South Africa, 2016)Smart phone marketers are finding it difficult to maintain market share in a market characterised by fierce competition and continued new product development. Generation Y consumers generally have a good command of technology ...