Browsing Faculty of Economic and Management Sciences by Subject "Black Generation Y students"
Now showing items 1-3 of 3
-
Black Generation Y gender differences in Premier Soccer League spectator motives : sport marketing
(AFAHPER-SDLAM PublicationsAJOLSabinet, 2014)The purpose of this study was to determine whether there are gender differences concerning Premier Soccer League (PSL) spectator motives amongst black Generation Y students in South Africa. In South Africa, the black ... -
Black Generation Y Students’ attitudes towards web advertising value
(Mediterranean Center of Social and Educational Research (MCSER), 2013)The study reported on in this article sought to determine black Generation Y students’ attitudes towards Web advertising value. The black Generation Y cohort (individuals born between 1986 and 2005) represent 84 percent ... -
Relationship between self–esteem and facebook usage amongst black Generation Y students
(LAM PublicationsAJOLSabinet, 2012)The purpose of this study was to determine the link between number of Facebook friends, time spent on Facebook, the perceived benefits of Facebook-facilitated friendship and self-esteem amongst black Generation Y students ...
