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    • The effectiveness of dual branding in the agricultural sector 

      Bisschoff, Christo A.; Van Staaden, Hendrik P.; Buys, Amareza (University of Primorska, 2013)
      The study deals with the concept of a dual-branding strategy by investigating the market awareness of two brands: the Roundup herbicide, dekalb seed products and biotechnology traits and Montana sa. 281 respondents completed ...