Browsing Faculty of Economic and Management Sciences by Subject "Customer affective commitment"

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Affective commitment, trust, perceived value and service quality as predictors of customer engagement in the South African open medical aid industry

Mckay, N.; Williams, C.C.; Goldberg, R.H. (Department of Marketing and Retail Management (UNISA), 2022)

The South African open medical aid industry is undergoing various challenges and is experiencing increased pressure to improve its service offerings. This is because customers of open medical aid providers are becoming ...