Browsing Faculty of Economic and Management Sciences by Subject "Football"
Now showing items 1-1 of 1
-
Engagement as a source of positive consumer behaviour: a study amongst South African football fans
(Stellenbosch University, 2016)Football in South Africa (SA) has enjoyed significant commercial growth in recent years. No research has been conducted on the properties of fan engagement of South African football fans. In this study, the reliability and ...