Browsing Faculty of Economic and Management Sciences by Subject "Marketing skills"
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An inventory of marketing skills essential for tourism entrepreneurs: a 3–domain approach
(Academic Journals [© 2010 Academic Journals]Academic Journals [© 2010 Academic Journals], 2012)This article postulates that specific marketing skills contribute to the success of a tourism entrepreneur. The purpose of the research was first, to identify the marketing skills that are critical to the success of tourism ...