Browsing Faculty of Economic and Management Sciences by Subject "Service performance variables"

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Students’ perceptions of service quality at a South African Traditional University and a University of Technology

Diedericks, Rita; De Klerk, Natasha; Bevan-Dye, Ayesha Lian (Kamla Raj Enterprises, 2015)

The importance of service quality in service marketing is widely acknowledged by many practitioners and academics worldwide, yet there seems to be limited research on service quality in higher education institutions (HEIs). ...