Browsing Faculty of Economic and Management Sciences by Subject "Social media"
Now showing items 1-4 of 4
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Determining the motivating factors for the general use of social media amongst tourists to South Africa
(The Social Sciences Research Society, 2016)The remarkable growth in information technology has led businesses to appreciate the power and potential of online marketing, rather than merely focussing their promotional activities and goals on production and sales. ... -
For the like of the game: assessing the role of social media engagement in football consumer outcomes
(AJHTL, 2016)The rise of social media use has altered the marketing context globally. In this regard, sport consumerism in particular has been influenced by the need of fans to communicate in real time and through remote means accessed ... -
The usage of social media as a marketing tool in two Southern African countries
(Taylor & Francis, 2016)This research provides empirical evidence for the usage of social media in the marketing of accommodation establishments in two Southern African countries. The usage of social networks in the accommodation sector of these ... -
The use of social media supporting studying
(Centre of Sociological Research, 2017)This paper aims to identify the degree to which social media influence or support the learning process among students. The research was complex, involving three international panels, comprising students from Poland, China ...