Now showing items 1-2 of 2

    • Exploring branding associations in festival branding 

      Dreyer, Adriana; Slabbert, Elmarie (Academic journals, 2012)
      Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations ...
    • Tourists view of the factors that gives the Kruger National Park a competitive edge 

      Engelbrecht, W.H.; Kruger, M.; Saayman, M. (Prof. Ansie Lessing, 2015)
      The tourism industry is becoming more competitive by the day; in order to remain competitive, it is of paramount importance that competitive advantage factors be identified by tourism destinations such as national parks. ...