Browsing Faculty of Economic and Management Sciences by Subject "critical success factors"
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How to improve the visitor experience: lessons from a Neil Diamond performance
(Prof. Ansie Lessing, 2014)This research determined what factors motivated visitors to attend the Neil Diamond concerts in South Africa and the critical success factors that influence attendees' experience when attending a live music performance. ... -
Managing the “wow factor” at live music performances
(African Journal of Hospitality, Tourism and Leisure, 2014)The aim of this article is to determine what attendees at live music performances regard as critical success factors for different music genres in order to enhance memorable visitor experiences. Surveys were conducted for ...