Browsing Faculty of Economic and Management Sciences by Subject "relationship intention"

Now showing items 1-4 of 4

Customer satisfaction and relationship intention within the South African clothing retail industry

Kühn, S.W.; Mostert, P.G. (MC Cant, 2015)

Despite criticism of the effective use of relationship marketing in mass consumer markets, retailers are increasingly investing in relationship marketing tactics to retain customers, thereby necessitating a thorough ...
Exploring relationsip intention and the duration of customer support in the South African banking industry

Spies, H.; Mostert, P.G. (Prof. Ansie Lessing, 2015)

Because it is generally more expensive to attract new customers rather than retain the existing ones, service providers are investing in resources to establish successful customer relationships. In identifying and ...
The influence of relationship intention on cell phone users’ attitudes towards complaining and complaint behaviour

Kruger, L.; Mostert, P.G. (UNISA, 2014)

In any service environment, there is a strong possibility that customers' expectations and the actual service delivery are not in unison. When service failures do occur, customers' attitudes towards complaining directly ...
The influence of relationship intention on relationship length and contractual agreements

Kruger, L.; Mostert, P.G. (Sabinet, 2013)

Within the competitive cell phone industry, long-term customer relationships can result in much needed customer retention. However, relationship marketing strategies should only be applied to customers receptive to ...