Browsing Faculty of Economic and Management Sciences by Author "Akpojivi, Ufuoma"
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Attitudes towards information privacy amongst black South African Generation Y Students: A study of loyalty cards
Akpojivi, Ufuoma (Mediterranean Center of Social and Educational Research (MCSER), 2013)Aim: In this era of globalisation characterised with rapid spread and usage of Information Communication Technology (ICT) and the capacity to store personal information, the issue of information privacy is becoming an ... -
Mobile advertisements and information privacy perception amongst South African Generation Y students
Akpojivi, Ufuoma; Bevan-Dye, Ayesha Lian (Elsevier, 2015)Mobile advertising has given business organisations great opportunities to reach consumers and clients directly with products and services irrespective of time and location. These possibilities have made mobile advertising ... -
Mobile phone addiction among students’s at a South African university
Mahlangu, Hilda Bongazana; Akpojivi, Ufuoma (The Global Business and Technology Association, 2013)The paper presents the results of research carried out to examine mobile phone addiction among students at a South African University. The results suggest that students exhibited addiction tendencies. Of the top sources ... -
South African Generation Y students' self-disclosure on Facebook
Bevan-Dye, Ayesha L.; Akpojivi, Ufuoma (Sage, 2016)The advent of online social networking sites such as Facebook, Twitter, Bebo, MXit, and the like have revolutionised communication. Facebook, in particular, has witnessed phenomenal growth and in South Africa, the site is ... -
South African small independent retailers' knowledge of the Consumer Protection Act
Van Schalkwyk, Pieter Jacobus; Bevan-Dye, Ayesha Lian; Akpojivi, Ufuoma (MC Cant, 2015)Following the first democratic elections in 1994, the South African government has introduced several laws regulating the country's business environment for the purpose of protecting consumers from unethical business ...