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    • Language and gender influence on the consumer choice of branded meat attributes 

      Pelser, Theunis Gert; Groenewald, Anita; Prinsloo, Johannes Jurgens (2014)
      The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. For these small business enterprises to be successful in an industry subjected to fierce competition, it is ...
    • Strategic marketing insights for small business meat retailers 

      Groenewald, Anita; Prinsloo, Johannes Jurgens; Pelser, Theunis Gert (The Clute Institute, 2014)
      Branded meat of consistently high quality has earned a reputation worldwide as a means to increase beef consumption. The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. ...