Browsing Faculty of Economic and Management Sciences by Author "De Klerk, Natasha"
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African Generation Y students perceived personal financial management skills
Van Deventer, Marko; De Klerk, Natasha (The Social Sciences Research Society, 2016)Effective personal financial management is of great importance, especially in a world where individuals are faced constantly with financial risks and uncertainties regarding their financial future. However, in order to ... -
Antecedents of attitudes towards and usage behavior of mobile banking amongst Generation Y students
Van Deventer, Marko,; De Klerk, Natasha; Bevan-Dye, Ayesha (Business Perspectives, 2017)Despite the benefits that mobile banking has to offer, coupled with positive mobile penetration rates, the use of mobile devices to perform banking transactions and access financial information is not as widespread as ... -
Financial literacy amongst African Generation Y students: an empirical analysis of selected demographic factors
Van Deventer, Marko; De Klerk, Natasha (Social Sciences Research Society, 2017)The entire spectrum of society, including Generation Y, face the challenge of managing their personal finances in uncertain economic, financial and political times. This challenge highlights the importance of being equipped ... -
Gender differences amongst African generation Y students' Hedonic and Utilitarian shopping motivations
Dalziel, Riané Cherylise; De Klerk, Natasha (Social Sciences Research Society, 2017)The South African retail industry is a major industry with high public spending. As such, there is a high level of competition among retailers, pressuring marketers and retailers to gain and maintain a competitive advantage. ... -
Gender differences in brand loyalty towards fashion brands among generation Y students
Lues, Heleneze-Tiane; De Klerk, Natasha (Social Sciences Research Society, 2017)The purpose of this study was to determine African Generation Y male and female students' brand loyalty towards their preferred fashion brands. In South Africa, the African Generation Y cohort (individuals born between ... -
Generation Y female students' motivation towards entrepreneurship
Hamilton, Luzaan; De Klerk, Natasha (The Social Sciences Research Society, 2016)Entrepreneurship is a vital driving force for stimulating economic growth and for creating employment opportunities. Consequently, the creation of new ventures and the growth of existing entrepreneurial businesses are vital ... -
Influence of conative attitudes towards green advertising on Black Generation Y Students’ environmental behaviour
Synodinos, Costa; Bevan-Dye, Ayesha Lian; De Klerk, Natasha (Mediterranean Center of Social and Educational Research (MCSER), 2013)This article reports on a study undertaken to determine the influence of conative attitudes towards green advertising on black Generation Y students’ environmental behaviour in the South African context. In South Africa, ... -
Influence of perceived integrity and perceived system quality on Generation Y students perceived trust in mobile banking in South Africa
Van Deventer, Marko; De Klerk, Natasha; Bevan-Dye, Ayesha (Business Perspectives, 2017)Mobile banking represents an important addition to retail banks' digital banking channels and a salient tool for servicing both current and future customers. However, given the cybernetic nature of mobile banking, there ... -
Internet’s influence on the marketing activities of South African companies
Sharp, Kirsty-Lee; Bevan-Dye, Ayesha Lian; De Klerk, Natasha (Clute Institute [for academic research], 2013)Although research studies regarding the Internet’s impact on marketing conducted in the past in different countries and at different times produced quite similar trends in responses, advances in Internet technologies and ... -
Students’ perceptions of service quality at a South African Traditional University and a University of Technology
Diedericks, Rita; De Klerk, Natasha; Bevan-Dye, Ayesha Lian (Kamla Raj Enterprises, 2015)The importance of service quality in service marketing is widely acknowledged by many practitioners and academics worldwide, yet there seems to be limited research on service quality in higher education institutions (HEIs). ...