Now showing items 1-2 of 2

    • Expenditure-based segmentation of visitors to Aardklop National Arts Festival 

      Botha, Karin; Rossouw, Riaan; Slabbert, Elmarie; Viviers, Pierre-André (Taylor & Francis, 2011)
      Competition in the festival market has important implications for South African arts/cultural festivals. To assist a festival to remain sustainable, market segmentation is an effective tool to divide existing and potential ...
    • Should arts festivals focus on push or pull factors in marketing efforts? 

      Viviers, Pierre-Andre; Slabbert, Elmarie (African Journal of Hospitality, Tourism and Leisure, 2014)
      The rapid growth of arts festivals has led to increased competition resulting in festivals competing for visitors‟ money and leisure time. The aim of this article is to determine the importance of motivational push and/or ...