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    • Validating a customer well-being index related to natural wildlife tourism 

      Lee, Dong-Jin; Kruger, Stefan; Whang, Mee-Jin; Uysal, Muzaffer; Sirgy, M. Joseph (Elsevier, 2014)
      This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes ...