Browsing Faculty of Economic and Management Sciences by Author "Pelser, Theuns G."
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Customer service expectations from South African alcoholic beverage suppliers in urban and rural areas
Beukes, Jacques; Prinsloo, Hein; Pelser, Theuns G. (International Foundation for Research and Development (IFRD), 2017)South African alcoholic beverage suppliers (SAABS) have to focus their efforts on quality customer service as a means of differentiation. Quality of service is a competitive advantage and serves as a marketing tool for ...