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    • Exploring branding associations in festival branding 

      Dreyer, Adriana; Slabbert, Elmarie (Academic journals, 2012)
      Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations ...
    • The influence of service b rand equity on the strength of brand relationships in the fast food industry 

      Mackay, N.; Spies, H.; Williams, C.; Jansen van Rensburg, L.R.; Petzer, D.J. (Unisa Press, 2013)
      The South African fast food industry is growing fast and rivals are competing fiercely, providing customers with an array of different choices. Given this situation, it has become increasingly important for fast food ...