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Browsing Faculty of Economic and Management Sciences by Subject "brand loyalty"
Now showing items 1-2 of 2
(University of Pretoria, 2014)In a competitive cell phone industry where consumers have a wide variety of cell phone brands to choose from, it is imperative for marketers to foster brand loyalty in order to establish enduring consumer-brand relationships. ...
(Social Sciences Research Society, 2017)The purpose of this study was to determine African Generation Y male and female students' brand loyalty towards their preferred fashion brands. In South Africa, the African Generation Y cohort (individuals born between ...