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    • An empirical model that measures brand loyalty of fast-moving consumer goods 

      Moolla, Ahmed I.; 10196145 - Bisschoff, Christo Alfonzo (Kamla-Raj Enterprises, 2013)
      A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ...