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Browsing Faculty of Economic and Management Sciences by Subject "decision-making time"
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(Taylor & Francis, 2012)The Klein Karoo National Arts Festival (KKNK) is one of South Africa's largest and most popular arts festivals. The success of the festival is dependent on the number of tickets sold. Therefore, in order to ensure an ...
When do festinos decide to attend an Arts festival? An analysis of the Innibos National Arts Festival (Taylor & Francis, 2012)Festival-goers (“festinos”) put time and effort into deciding to attend a festival, and the way they decide what to see and the length of time they take to decide vary greatly. To attract those who buy tickets for shows—sales ...