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    • Role of location in the attendance and spending of Festinos 

      Labuschagne, Veronique; Saayman, Melville (African Journal of Hospitality, Tourism and Leisure, 2014)
      The purpose of this research was to identify the determinants of spending by the visitors at Innibos, Vryfees en Kierieklapper arts festivals with special focus on the different locations, using the same questionnaire and ...
    • Segmentation by genres: the case of Aardklop National Arts Festival 

      Ellis, Susanna Maria; Kruger, Martinette; Saayman, Melville (Wiley, 2011)
      The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters' individual needs and wants so that effective ...