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    • Segmentation by genres: the case of Aardklop National Arts Festival 

      Ellis, Susanna Maria; Kruger, Martinette; Saayman, Melville (Wiley, 2011)
      The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters' individual needs and wants so that effective ...