Browsing Faculty of Economic and Management Sciences by Subject "market segmentation"
Now showing items 1-9 of 9
-
A motivation-based typology of road cyclists in the Cape Town Cycle tour South Africa
(Taylor & Francis, 2016)This research identified cyclists' main motives for participating in the Cape Town Cycle Tour, and segmented them accordingly. Six distinct motives were identified (in order of importance): commitment and event affiliation, ... -
Expenditure-based segmentation of visitors to Aardklop National Arts Festival
(Taylor & Francis, 2011)Competition in the festival market has important implications for South African arts/cultural festivals. To assist a festival to remain sustainable, market segmentation is an effective tool to divide existing and potential ... -
Finding the key to success: a visitors' perspective at a National Arts Festival
(AOSIS, 2012)Purpose and/or objectives: The purpose of this article was to segment festival visitors at the Klein Karoo National Arts Festival (KKNK) based on their travel motives and their ratings of the Key Success Factors (KSFs) in ... -
A motivation-based typology of five-day international test cricket match spectators
(AFAHPER-SD, 2015)Considering the various formats of cricket, as well as the different reasons why tourists attend these events, it becomes clear that more direct marketing of these events is required in order to expand attendance at ... -
Relationship between travel motives and key success factors of visitors at a jazz festival
(Stellenbosch University, 2013)This study set out to determine whether different target market segments have different needs as to which managerial aspects will keep them satisfied and returning to a festival. A survey was conducted at the Cape Town ... -
Rethinking the economic contribution of tourism: case study from a Mediterranean Island
(Sage, 2014)The article introduces an integrated market-segmentation and tourism yield estimation framework for inbound tourism. Conventional approaches to yield estimation based on country of origin segmentation and total expenditure ... -
Segmenting visitors to the Addo Elephant National Park in South Africa based on education level
(AJHTL, 2015)The aim of this research is to profile visitors to one of South Africa’s most well-known and popular national parks, the Addo Elephant National Park (AENP) using an alternative segmentation approach, that of the visitors’ ... -
The dining and tipping behaviour of Black South Africans: a segmentation approach
(AJOL, 2016)The literature on dining and tipping behaviour has focused mostly on the United States of America (USA), while minimal research has been conducted in African countries. While there is a negative and grounded perception ... -
Who are the comrades of the Comrades marathon?
(Stellenbosch University, 2013)Marathon runners' motives vary, and differ from marathon to marathon depending on the type of race. This study determined the motives of Comrades Marathon runners in order to identify and profile the market segments competing ...