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Financial literacy amongst African Generation Y students: an empirical analysis of selected demographic factors
(Social Sciences Research Society, 2017)
The entire spectrum of society, including Generation Y, face the challenge of managing their personal finances in uncertain economic, financial and political times. This challenge highlights the importance of being equipped ...
Gender differences in brand loyalty towards fashion brands among generation Y students
(Social Sciences Research Society, 2017)
The purpose of this study was to determine African Generation Y male and female students' brand loyalty towards their preferred fashion brands. In South Africa, the African Generation Y cohort (individuals born between ...