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Influence of conative attitudes towards green advertising on Black Generation Y Students’ environmental behaviour
(Mediterranean Center of Social and Educational Research (MCSER), 2013)
This article reports on a study undertaken to determine the influence of conative attitudes towards green advertising on black Generation Y students’ environmental behaviour in the South African context. In South Africa, ...
Internet’s influence on the marketing activities of South African companies
(Clute Institute [for academic research], 2013)
Although research studies regarding the Internet’s impact on marketing conducted in the past in different countries and at different times produced quite similar trends in responses, advances in Internet technologies and ...