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Influence of perceived integrity and perceived system quality on Generation Y students perceived trust in mobile banking in South Africa
(Business Perspectives, 2017)
Mobile banking represents an important addition to retail banks' digital banking channels and a salient tool for servicing both current and future customers. However, given the cybernetic nature of mobile banking, there ...
Financial literacy amongst African Generation Y students: an empirical analysis of selected demographic factors
(Social Sciences Research Society, 2017)
The entire spectrum of society, including Generation Y, face the challenge of managing their personal finances in uncertain economic, financial and political times. This challenge highlights the importance of being equipped ...
Antecedents of attitudes towards and usage behavior of mobile banking amongst Generation Y students
(Business Perspectives, 2017)
Despite the benefits that mobile banking has to offer, coupled with positive mobile penetration rates, the use of mobile devices to perform banking transactions and access financial information is not as widespread as ...
Gender differences in brand loyalty towards fashion brands among generation Y students
(Social Sciences Research Society, 2017)
The purpose of this study was to determine African Generation Y male and female students' brand loyalty towards their preferred fashion brands. In South Africa, the African Generation Y cohort (individuals born between ...
Gender differences amongst African generation Y students' Hedonic and Utilitarian shopping motivations
(Social Sciences Research Society, 2017)
The South African retail industry is a major industry with high public spending. As such, there is a high level of competition among retailers, pressuring marketers and retailers to gain and maintain a competitive advantage. ...