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A motivation-based typology of five-day international test cricket match spectators
Considering the various formats of cricket, as well as the different reasons why tourists attend these events, it becomes clear that more direct marketing of these events is required in order to expand attendance at ...
Motives of circus attendees in South Africans: the case of Cirque du Soleil Dralion
(University of South Africa (UNISA), 2015)
The purpose of this research was to determine the motives of attendees to Cirque du Soleil’s Dralion production in a developing country. The results revealed five key motives, namely uniqueness, enchantment and aesthetics, ...