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    • An exploration of the influence of food labels on South African consumers' purchasing behaviour 

      Bosman, Magdalena Johanna Catharina; Kempen, Elizabeth Louise; Klein, Riana; Scholtz, Catharina Frederika; Bouwer, Carien; Van der Merwe, Magdalena; Bosman, Magdalena Johanna Catharina; Kempen, Elizabeth Louise; Klein, Riana; Scholtz, Catharina Frederika; Bouwer, Carien; Van der Merwe, Magdalena (Wiley-Blackwell, 2011)
      New labelling legislation in South Africa is expected to help consumers sustain a healthy lifestyle through the food choices they make. This study was undertaken to explore a sample of South African consumers' reasons for ...