Browsing Faculty of Natural and Agricultural Sciences by Author "ab6ac26a-6440-443f-a671-40365ee0c60d"
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The influence of travel motives on visitor happiness attending a wedding expo
Kruger, Stefan; Saayman, Melville; Ellis, Suria (Taylor & Francis, 2014)Events are an important motivator in travel and tourism, therefore contributing to related benefits at the tourism destination. This study presents the findings of a structural equation model used to investigate the factors ... -
Segmentation by genres: the case of Aardklop National Arts Festival
Kruger, Martinette; Saayman, Melville; Ellis, Suria (Wiley, 2011)The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters’ individual needs and wants so that ...