Now showing items 1-2 of 2

    • The influence of travel motives on visitor happiness attending a wedding expo 

      Kruger, Stefan; Saayman, Melville; Ellis, Suria (Taylor & Francis, 2014)
      Events are an important motivator in travel and tourism, therefore contributing to related benefits at the tourism destination. This study presents the findings of a structural equation model used to investigate the factors ...
    • Segmentation by genres: the case of Aardklop National Arts Festival 

      Kruger, Martinette; Saayman, Melville; Ellis, Suria (Wiley, 2011)
      The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters’ individual needs and wants so that ...