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    • Consumers' knowledge of textile label information: an exploratory investigation 

      Van der Merwe, Daleen; Bosman, Magdalena; Ellis, Susanna; Van der Colff, Nadia; Warnock, Mary (Wiley, 2014)
      Textile label information facilitates consumers' pre- and post-purchase decisions. Because consumers' knowledge regarding this information is relatively unexplored in a South African context, it was the focus of this ...