Now showing items 1-2 of 2

    • Does loyalty pay? First-time versus repeat visitors at a national arts festival 

      Kruger, M.; Saayman, M.; Ellis, S.M. (University of South Africa, 2010)
      The aim of this research is to segment visitors to one of South Africa’s biggest arts festivals based on the frequency of visits in order to distinguish between fi rst-time and repeat festival ...
    • A motivation based typology of open-water swimmers 

      Kruger, M.; Saayman, M.; Ellis, S. (SA Association for Movement & Leisure Science, 2011)
      People travel to destinations for different reasons and the same applies to sporting events. To fulfil the needs of athletes and ensure that the event remains competitive, it is important to understand the needs of different ...