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    • An inventory of marketing skills essential for tourism entrepreneurs: a 3–domain approach 

      De Klerk, N.; Bevan-Dye, A.L.; Garnett, A. (Academic Journals [© 2010 Academic Journals]Academic Journals [© 2010 Academic Journals], 2012)
      This article postulates that specific marketing skills contribute to the success of a tourism entrepreneur. The purpose of the research was first, to identify the marketing skills that are critical to the success of tourism ...