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dc.contributor.authorGrater, S.
dc.contributor.authorSteenkamp, E.
dc.contributor.authorViviers, W.
dc.contributor.authorCuyvers, L.
dc.date.accessioned2016-12-13T09:04:34Z
dc.date.available2016-12-13T09:04:34Z
dc.date.issued2014
dc.identifier.citationGrater, S. et al. 2014. Combining the export promotion of products and services: the case of South Africa. Southern African business review, 18(3):93-118 [http://www.ajol.info/index.php/sabr/article/view/111366]en_US
dc.identifier.issn1998-8125
dc.identifier.urihttp://hdl.handle.net/10394/19668
dc.identifier.urihttp://www.ajol.info/index.php/sabr/article/view/111366
dc.description.abstractWith the trade in services playing an increasingly important role in boosting economic growth and development in many countries, governments and business entities - particularly in developing countries - should be devoting more time to exploring export opportunities for the services sector. However, a major challenge is that the services sector is often not well understood by government, and service providers themselves lack insight into and contacts in foreign markets. Furthermore, many governments concentrate more on the export promotion of products, while giving the services sector relatively less attention. This study investigates how two complementary decision support models (DSMs), for products and services respectively, can help to address the challenge of identifying realistic export opportunities in both these sectors. Specifically, the two DSMs, which incorporate a scientifically designed filtering process, reveal which products and services have the greatest potential in a range of viable markets. This linked approach to identifying export opportunities is an important step in encouraging co-operation between tangible goods producers and service providers, and lays the foundation for the design of mutually beneficial export marketing programmes. The study also shows how export promotion agencies in South Africa can use the results of both models to develop strategic plans aimed at boosting product and service exports in specified markets, thereby contributing meaningfully to the country's internationalisation drive.en_US
dc.language.isoenen_US
dc.publisherUNISAen_US
dc.subjectinternational tradeen_US
dc.subjectproductsen_US
dc.subjectservicesen_US
dc.subjectdiversificationen_US
dc.subjectexport opportunitiesen_US
dc.subjectproduct-service combinationsen_US
dc.subjectdecision support model (DSM)en_US
dc.subjectSouth Africaen_US
dc.titleCombining the export promotion of products and services: the case of South Africaen_US
dc.typeArticleen_US
dc.contributor.researchID20844840 - Cuyvers, Ludo
dc.contributor.researchID11929448 - Grater, Sonja
dc.contributor.researchID12306797 - Steenkamp, Ermie Annelies
dc.contributor.researchID10064230 - Viviers, Wilhelmina


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