How do mountain bikers and road cyclists differ?
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Limited research has focused on different types of cycling events and how these participants differ in terms of their socio-economic and behavioural profiles. This research attempts to fill the gap in the literature regarding the travel motives of participants in cycling events. A sample from the participants at two different cycling events in South Africa was extracted in order to identify and compare different market segments at these events. The two events selected were an ultra-cycling event (Cape Argus Cycling Tour) and an endurance race (Cape Epic). Surveys were conducted during the registration period in March 2012 and a factor analysis was performed in order to identify the motives of the participants. The t-test was conducted to identify significant differences between road cycling and mountain bikers in terms of their profiles and their motives to compete. Results confirm that the profile and motives for participating differed according to the type of cycling event. Marketers and sports event organisers need to be aware that not all participants share the same profiles and reasons for competing. The findings of this study provide valuable and clear guidelines on how to expand exposure and grow the sport of cycling in the country.