dc.contributor.author | Williams, C.C. | |
dc.contributor.author | Jansen van Rensburg, L.R. | |
dc.date.accessioned | 2017-03-13T10:18:12Z | |
dc.date.available | 2017-03-13T10:18:12Z | |
dc.date.issued | 2015 | |
dc.identifier.citation | Williams, C.C. & Jansen van Rensburg, L.R. 2015. Online service attidtudes, site attitudes and site involvement in the South African domestice airline industry: a gender perspective. Journal of contemporary management, 12:496–516. [https://journals.co.za/content/jcman/12/1/EJC175056] | en_US |
dc.identifier.issn | 1815–7440 | |
dc.identifier.uri | http://hdl.handle.net/10394/20793 | |
dc.identifier.uri | https://journals.co.za/content/jcman/12/1/EJC175056 | |
dc.description.abstract | The airline industry experienced rapid growth and airlines are competing for new customers. The industry is
experiencing a change in customer behaviour as customers are becoming less loyal and harder to satisfy. The
online environment is also changing the way airline tickets are bought and it is vital for airlines to manage their
online environment in order to create positive online experiences and atmospherics to satisfy and retain these
customers.
The aim of this study is to determine if gender differences exist with regard to online service attitudes, site
attitudes and site involvement when purchasing airline tickets on the airlines’ website. A self-administered
questionnaire was used to collect data from respondents who have bought an airline ticket on a domestic airline
website in South African within a six months period prior to the study being conducted. Respondents were
selected by means of convenience sampling.
A total of 250 questionnaires were analysed and the results indicate that significant differences exist based on
gender, with females rating each construct significantly more positive than males.
Findings from this research may guide airlines in improving their online service and environment and improving
online airline purchases for both males and females by embracing these differences. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Prof. Ansie Lessing | en_US |
dc.subject | Airline industry | en_US |
dc.subject | gender | en_US |
dc.subject | online | en_US |
dc.subject | service attitudes | en_US |
dc.subject | site attitudes | en_US |
dc.subject | site involvement | en_US |
dc.subject | South Africa | en_US |
dc.title | Online service attidtudes, site attitudes and site involvement in the South African domestice airline industry: a gender perspective | en_US |
dc.type | Article | en_US |
dc.contributor.researchID | 10062858 - Jansen van Rensburg, Louw Renier | |
dc.contributor.researchID | 12745502 - Williams, Carinda Christien | |