Show simple item record

dc.contributor.authorKruger, Martinette
dc.contributor.authorSaayman, Melville
dc.date.accessioned2017-03-20T08:05:08Z
dc.date.available2017-03-20T08:05:08Z
dc.date.issued2015
dc.identifier.citationKruger, M. & Saayman, M. 2015. Running up or down why is there a difference in spending? Journal of economic and financial sciences, 8(1):63–82. [http://journals.co.za/content/jefs/8/1/EJC170572]en_US
dc.identifier.issn1995–7076
dc.identifier.urihttp://hdl.handle.net/10394/20882
dc.identifier.urihttp://journals.co.za/content/jefs/8/1/EJC170572
dc.description.abstractThis study investigated the determinants of participant spending at the Comrades Marathon 'up' run (Durban to Pietermaritzburg) and 'down' run (Pietermaritzburg to Durban). A participant survey conducted at the race in 2011 and 2012, using regression analyses, found that more behavioural than socio-demographic determinants had a significant influence on spending at both races. The two groups of participants had very similar profiles, but their spending at the event differed significantly in the way it was distributed between the 'up' and 'down' runs, and the spending was higher at the former. The reasons for the difference are currently unknown, but the implication is that the 'up' and the 'down' runs may have different economic outcomes. Although this cannot be confirmed on the basis of surveys of just two years' Comrades runs, the findings could offer strategic insights for marketing the event and enhancing its economic impact and competitive advantage.en_US
dc.language.isoenen_US
dc.publisherUniversity of Johannesburgen_US
dc.subjectSport tourismen_US
dc.subjectultra-marathonen_US
dc.subjectdeterminants of spendingen_US
dc.subjectregression analysisen_US
dc.subjectComrades Marathonen_US
dc.subjectSouth Africaen_US
dc.titleRunning up or down why is there a difference in spending?en_US
dc.typeArticleen_US
dc.contributor.researchID13018493 - Kruger, Martinette
dc.contributor.researchID10201424 - Saayman, Melville


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record