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dc.contributor.authorManners, Bianca
dc.contributor.authorKruger, Martinette
dc.contributor.authorSaayman, Melville
dc.date.accessioned2017-03-23T10:31:05Z
dc.date.available2017-03-23T10:31:05Z
dc.date.issued2015
dc.identifier.citationManners, B. et al. 2015. Different venues, different experiences: evidence from live music performances. South African journal for research in sport physical education and recreation, 37(2):61–82. [http://journals.co.za/content/sport/37/2/EJC177830]en_US
dc.identifier.issn0379–9069
dc.identifier.urihttp://hdl.handle.net/10394/20911
dc.identifier.urihttp://journals.co.za/content/sport/37/2/EJC177830
dc.description.abstractThe purpose of this research was to determine whether visitors who attend the same live music performance at four different destinations/locations vary and whether their needs were the same for a memorable visitor experience. Two-way frequency tables and Chi-square tests, as well as ANOVA and Tukey’s multiple comparisons were used to investigate any significant differences between the four locations of the shows. The results indicate significant statistical differences between the various locations based on visitor profile, economic impact and what factors visitors regarded as important for a memorable visitor experience. Determining these differences not only equips major music event managers with the improved knowledge to develop and manage future concerts at various destinations (cities) and locations (venues), but this research also helps management to ensure the creation of a memorable visitor experience.en_US
dc.language.isoenen_US
dc.publisherUniversity of Stellenboschen_US
dc.subjectNeil Diamond concerten_US
dc.subjectCritical success factorsen_US
dc.subjectLocationen_US
dc.subjectDestinationen_US
dc.subjectEvent managementen_US
dc.subjectMemorable visitor experienceen_US
dc.titleDifferent venues, different experiences: evidence from live music performancesen_US
dc.title.alternativeDifferent venues, different markets, different experiences: evidence from life music performances in South Africaen_US
dc.typeArticleen_US
dc.contributor.researchID13018493 - Kruger, Martinette
dc.contributor.researchID20652445 - Manners, Bianca
dc.contributor.researchID10201424 - Saayman, Melville


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