Browsing by Advisor/Supervisor
Now showing items 1-20 of 83
-
Assessing key tour guide competences to co-create memorable tourism experiences
(North-West University (South Africa) , Potchefstroom Campus, 2016)Despite growing academic interest in memorable experiences, very limited research has examined how tourism frontline staff should be nurtured to become co-creators of memorable tourism experiences, particularly the tour ... -
An assessment of brand Zimbabwe's competitiveness and attractiveness as a tourism destination
(North-West University, 2018)The global tourism market is characterised by growing competition. Tourism destinations are competing for tourism arrivals and investments. Therefore, creating competitive and attractive destinations has been paramount in ... -
A brand loyalty model for arts festivals
(2015)The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are ... -
Career profiles for the travel sector of the tourism industry
(North-West University (South Africa), 2000)Tourism is a relative newcomer to the academic repertoire and literature on the subject revealed a plethora of issues which need to be addressed when offering training programmes in tourism and hospitality studies. One ... -
Communication efficacy of South African arts festivals : the case of Klein Karoo National Arts Festival
(North-West University, 2010)The primary objective of this study was to determine the communication efficacy at arts festivals with specific reference to the Klein Karoo Nasionale Kunstefees (KKNK). This goal was achieved by firstly discussing the ... -
Communication efficacy of South African National Parks : a case study of the Karoo National Park
(North-West University, 2008)According to the literature review, communication is the key to managing and building relationships in an organisation. To communicate holistically, an organisation needs to communicate internally and externally. Hargie, ... -
Competitiveness of South Africa as a tourist destination
(Potchefstroom University for Christian Higher Education, 2002)The purpose of this study was to determine the competitive advantage of South Africa as a tourist destination. In order to achieve this goal, it was firstly necessary to determine the meaning of global competitiveness and ... -
A concessionaire model for food and beverage operations in South African National Parks
(North-West University, 2012)In recent years, protected areas have come under pressure due to the budget cuts of government. As a result, national parks have had to devise strategies by means of which they are able to generate additional revenue, in ... -
A critical analysis of the spending behaviour of recreational fishing in South Africa
(North-West University, 2018)The South African tourism industry is an ever-changing industry, because of the needs of tourists. This makes the tourism industry very competitive, the industry needs to provide for all these needs and change along with ... -
A critical assessment of Africa's growth potential as a global competitive tourism role-player
(North-West University, 2018)The rationale for undertaking this study is supported by the tourism figures of Africa. Concerning inbound tourism arrivals, Africa holds a meagre five percent share globally. Intra-African tourism is prominent but within ... -
Critical assessment of economic impact analyses at selected national festivals
(North-West University, 2011)Festivals have become a global phenomenon and now serve as a platform to promote the leisure and tourism industry within a nation. These events have an undisputed economic effect – not only on the hosting community – but ... -
A critical assessment of innovation as a determinant of tourism competitiveness
(North-West University, 2018)Innovation is increasingly being regarded as the life blood of growth in any economy. However, the role of innovation as a determinant of destination competitiveness is largely neglected in the majority of models on ... -
A critical assessment of sport consumption at endurance events in South Africa
(2015)Sport and sport events contribute a big percentage to the growth of sport tourism in South Africa. South Africa also hosts some of the most significant endurance events such as the Cape Argus, Cape Epic, Midmar Mile, Two ... -
A critical assessment of the culinary preferences of international tourists to South Africa
(North-West University (South Africa) , Potchefstroom Campus, 2017)Food consumption plays a vital role in shaping the tourist experience overall. It is estimated that tourists’ expenditure on food and their demand for culinary experiences around the globe are growing daily. The International ... -
A critical evaluation of market segmentation at national arts festivals in South Africa
(North-West University, 2010)The Klein Karoo National Arts Festival (KKNK) and the Aardklop National Arts Festival (Aardklop) are two of the largest and most popular arts festivals in South Africa. From a sustainability point of view, the primary aim ... -
The critical success factors for managing the visitor experience at a major musical event
(North-West University, 2011)With numerous artists coming to South Africa, the event industry is becoming congested with competition. This makes the production of a memorable visitor experience to events particularly challenging for the management of ... -
Critical success factors for managing the visitor experience at the Kruger National Park
(North-West University, 2011)Nature–based tourism destinations have shown significant growth over the past decade and, with the ever increasing numbers of tourists travelling to national parks, the right management structures, goals and objectives ... -
Determinants of foreign direct investment in tourism : the case of Malawi
(2011)Foreign Direct Investment, in spite of several challenges, is hailed as one of the vehicles for economic development, especially in developing countries. In the tourism industry, FDI brings much needed capital, technology, ... -
Determining tourists' valuation of the Big Five
(North-West University, 2012)The aim of this study is to determine the value of the Big 5 from a visitor’s perspective. This study will focus on determining the stated preference or contingent value (CV) of the Big 5 through a survey of tourists’, ... -
Developing a competitiveness model for South African National Parks
(2015)The tourism industry is an extremely competitive industry which is mainly caused by the ever changing needs of tourists. However, despite the constant change in tourist behaviour, violent terrorist attacks on countries ...
