Browsing by Advisor/Supervisor
Now showing items 1-4 of 4
-
Male and female consumers' knowledge, perceptions and use of clothing labels
(North-West University, 2010)Background and motivation Clothing labels concern the permanently attached labels as well as the temporarily attached labels known as hangtags that are found on clothing products. Clothing labels assist consumers when they ... -
'n Empiriese ondersoek na probleme en stres wat swart vroulike huiswerkers ondervind
(North-West University (South Africa), 1997)AN EMPIRICAL INVESTIGATION INTO THE PROBLEMS AND STRESS EXPERIENCED BY BLACK DOMESTIC WORKERS In the RSA, the course of history determined that black women have to earn their livelihood as domestic workers. Any family ... -
Personal characteristics, perception of store image attributes and store choice of Black female clothing shoppers
(North-West University, 2003)The South African consumer population is diverse and dynamic. Numerous sub-markets exist, populated by consumers with different sub-cultural characteristics. Marketers and retailers cannot ignore the emerging black market, ... -
The use of clothing labels by female black low–literate consumers
(North-West University, 2012)Low-literate consumers display distinctive behaviour in the marketplace, and in the first phase of a mixed method study, the aim was to explore the challenges and coping strategies of low-literate clothing consumers. Due ...
