Browsing Electronic Theses and Dissertations (ETDs) by Subject "Bemarking"
Now showing items 1-10 of 10
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Branding and cartoon character usage in food marketing to children : the South African picture
(2015)Background Worldwide, including in South Africa, it is a well-known fact that there is a rising prevalence of overweight and obesity contributing to non-communicable diseases (NCDs) in children. In South Africa, the ... -
A conceptual instrument to measure the success of branding in the tourism industry
(North-West University (South Africa) , Potchefstroom Campus, 2015)Several studies have been completed on branding within the tourism industry and it is therefore an active research field. The problem is that all of these studies made use of different measuring instruments to measure ... -
A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ... -
A critical evaluation of market segmentation at national arts festivals in South Africa
(North-West University, 2010)The Klein Karoo National Arts Festival (KKNK) and the Aardklop National Arts Festival (Aardklop) are two of the largest and most popular arts festivals in South Africa. From a sustainability point of view, the primary aim ... -
Determining the key success factors that influence the brand loyalty of restaurant patrons
(North-West University (South Africa) , Potchefstroom Campus, 2015)The tourism industry is the fastest growing industry above all other industries and has an impact on the economy and the environment as well as the community. The variety of sectors within the tourism industry, and the ... -
Developing a perceived value model for the cruise experience
(North-West University (South Africa) , Potchefstroom Campus, 2015)The cruise industry is one of the most important economic growth sectors in the entire tourism market and globally this industry has expanded and grown dramatically over the past 30 years. South Africa as a cruise ... -
An exploration of the strategic implementation of marketing communication within social networking communication context
(North-West University, 2012)Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment ... -
'n Ondersoek na die rol van sosiale media in sportbemarking
(North-West University (South Africa). Potchefstroom Campus, 2018)Varsity Cup sport meetings (especially rugby) is well supported by university students and even attract more supporters than some provincial matches. The focus of this study was thus to investigate the nature of the marketing ... -
Towards a spectator loyalty model for soccer clubs in South Africa
(North-West University (South Africa) , Potchefstroom Campus, 2015)Understanding loyalty in marketing is important as it can enable soccer clubs to manage the impact on fostering vital spectators and communities support for the sport industry. More importantly, soccer club managers need ... -
Travel motives of tourists to selected national parks in South Africa
(North-West University, 2011)The tourism industry is becoming increasingly more competitive, making it essential for tourism destinations to understand why tourists travel to specific destinations. Travel motives are seen as important factors affecting ...