Browsing Electronic Theses and Dissertations (ETDs) by Subject "brand loyalty"
Now showing items 1-3 of 3
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Exploring the level of customer engagement and brand loyalty: A survey of a cultural organisation in South Africa
(North-West University, 2018)This study explores the level of customer engagement and brand loyalty of a cultural organisation in South Africa. As recruiting and retaining members are very important, further understanding of these concepts is essential. ... -
Measurement of performing artist brand equity in event tourism
(North-West University, 2019)Music can be seen as one of the most popular elements in the event sector within the tourism industry today, but for a music concert to be successful and have a competitive advantage, the right artist should be involved. ... -
Modelling the antecedents of mobile gaming brand loyalty amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The rapid dissemination of smartphones amongst consumers over the past decade has led to a plethora of mobile services being available. Of all mobile services available, mobile application games (hereafter referred to as ...