Browsing Electronic Theses and Dissertations (ETDs) by Subject "Advertising"
Now showing items 1-7 of 7
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An analysis of the classification of advertising cost for tax purposes
(2014)Advertising plays a distinct role in economies around the world and, in this regard, diverse countries have been investigated in this study including the BRICS countries. It focused on the classification of advertising ... -
A comprehensive human resource recruitment and selection model : the case of the Department of Justice and Constitutional Development
(2014)The present research investigated the challenges and problems facing the public sector institutions regarding the processes, procedures, practices, steps and methods used for human resource recruitment and selection. The ... -
Consumer protection pertaining to the display of prices on online mediums of advertising
(North-West University, 2018)In today's age of digital marketing, online advertising media are used by suppliers as well as by individuals in their private capacity on a more regular basis than previously. Proper, appropriate and unique regulatory ... -
The effectiveness of advertising through the social media in Gauteng
(North-West University, 2011)In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business ... -
Importance of clothing brands on the purchasing decisions of Generation Y in the Vaal Triangle area
(North-West University, 2013)This study focuses on the importance of clothing brands on the purchasing decisions of Generation Y individuals. The research concentrates specifically on university students aged between 17 to 26 years, located in the ... -
Multilingualism in advertising : a comparative study of Cameroon and South Africa
(2015-10-12)This study examines the current state of advertising in Cameroon and South Africa; two multilingual and multicultural societies with rich historical and linguistic backgrounds. Advertising in Douala, Cameroon, is not ... -
The role of print media in travel decision-making
(North-West University, 2005)The primary goal of this study was to determine if print media (newspapers and magazines) play a role in tourist decision to visit a destination. Four objectives were derived from the primary research goal. The first ...