The study was conducted to measure brand loyalty of customers in a business-to-business environment, in this case the South African paint manufacturing industry. A brand loyalty conceptual framework developed for the Fast ...

Fertilizer plays a major role in the profitability of the farmer’s business, his/her future success as well as the sustainability of his business. Fertilizer is also one of the most expensive farm inputs, and therefore, ...

Generic medicines are very important in driving down the health care cost. In a country like South Africa, where more than 80% of the population depend on the state health care, it is important to find ways to reduce cost. ...

The study investigated the cognitive opinions expressed by consumers in an online shopping environment in the sport supplementation industry as well as the influence certain factors identified through literature, had on ...

Convenience stores are playing a pivotal role in the contribution to profitability in the fuels retail environment. In order to increase market share that will lead to increased profits it is imperative to provide excellent ...

The South African private healthcare industry is a very competitive market. The three key role players in this industry all market themselves as institutions that provide quality care and service. As a result of this ...

There is currently no strategic marketing plan for stud or commercial breeders of the Drakensberger breed of cattle in South Africa. This study aims to determine what strategic marketing plans can be employed that could ...

The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer ...

Chronic diseases of lifestyle (CDLs) are on the increase in South Africa and appears to be increasing the financial burden on the economy. Biokinetics is a health profession addressing CDL, with exercise as the treatment ...

Even a well planned marketing strategy may fail if a country or region goes through a rapid business decline. As consumers' income drops, they must shift their spending patterns. They may have to simply do without some ...