Search
Now showing items 1-10 of 90
Influence of Roundup Ready® maize on the South African maize herbicide market
(North-West University, 2004)
The first Roundup Ready crop to be commercialised was soybean in 1996. Soybean farmers, initially in the USA and more recently in Argentina, rapidly accepted these varieties. Roundup Ready soybeans were commercialised in ...
The development of a strategic plan for a company in the dust suppression industry
(North-West University, 2011)
The general aim of this study was to develop a strategic plan for a company in the dust
suppression industry. Currently there is no formal process documented or analysis done
within the company regarding strategic planning ...
An appropriate leadership model for the banking industry
(North-West University, 2011)
This study aims to measure the managerial skills of managers working in the
banking industry. To do so, the newly developed managerial skills measuring
instrument of Thekiso (2011) was used by to determine skills for ...
The need for disabled friendly accommodation in South Africa
(North-West University, 2007)
The paper reports on a Consumer Service Index (CSI) model that was developed for the accommodation industry in South Africa to assist the disabled and elderly traveller when using accommodation facilities in South Africa. ...
Developing a control system to manage sales coverage effectiveness
(North-West University, 2007)
Construction equipment sales companies are faced with ongoing changing critical customer requirements driven by economic conditions and in particular, the exponential growth of the past few years. This has had a tremendous ...
The effectiveness of dual branding in the agricultural sector
(North-West University, 2008)
The study deals with the concept of competing in the market with a dual branding strategy against mono-brands. The research, more specifically, examines the market awareness of the brand regarding the company versus the ...
The use of mobile phones in consumer panel research
(North-West University, 2009)
A consumer research panel is a representative collection of individuals whose consumption habits are continually monitored by a marketing research company. It is designed to study the behaviour rather than the attitudes ...
Strategic brand management in a growing and innovative specialty chemical industry
(North-West University, 2008)
Buckman Laboratories (Pty) Ltd. (hereafter referred to as Buckman Laboratories) is an international, privately owned, specialty chemical manufacturer. The company's marketing strategy is based on customer intimacy and ...
Customer service of convenience stores
(North-West University, 2008)
This study researches the topic customer service of convenience sores. Two objectives are set, namely to measure the customer service levels of convenience stores, and then to determine if any differences exist between ...
Measuring brand loyalty in the pharmaceutical industry of South Africa
(North-West University, 2012)
Brands are recognised as one of the most valuable assets that a company can possess and therefore brands are key role-players in the business strategies of organisations. The rivalry amongst competitors in the pharmaceutical ...