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    Influence of Roundup Ready® maize on the South African maize herbicide market 

    Steenekamp, Willem Abraham Jacobus (North-West University, 2004)
    The first Roundup Ready crop to be commercialised was soybean in 1996. Soybean farmers, initially in the USA and more recently in Argentina, rapidly accepted these varieties. Roundup Ready soybeans were commercialised in ...
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    The development of a strategic plan for a company in the dust suppression industry 

    De Necker, Adele (North-West University, 2011)
    The general aim of this study was to develop a strategic plan for a company in the dust suppression industry. Currently there is no formal process documented or analysis done within the company regarding strategic planning ...
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    An appropriate leadership model for the banking industry 

    Hubinger, Adriaan Johannes (North-West University, 2011)
    This study aims to measure the managerial skills of managers working in the banking industry. To do so, the newly developed managerial skills measuring instrument of Thekiso (2011) was used by to determine skills for ...
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    The need for disabled friendly accommodation in South Africa 

    Breedt, Tielman Francois (North-West University, 2007)
    The paper reports on a Consumer Service Index (CSI) model that was developed for the accommodation industry in South Africa to assist the disabled and elderly traveller when using accommodation facilities in South Africa. ...
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    Developing a control system to manage sales coverage effectiveness 

    Strydom, Kevin (North-West University, 2007)
    Construction equipment sales companies are faced with ongoing changing critical customer requirements driven by economic conditions and in particular, the exponential growth of the past few years. This has had a tremendous ...
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    The effectiveness of dual branding in the agricultural sector 

    Van Staden, Hendrik Lodewyk (North-West University, 2008)
    The study deals with the concept of competing in the market with a dual branding strategy against mono-brands. The research, more specifically, examines the market awareness of the brand regarding the company versus the ...
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    The use of mobile phones in consumer panel research 

    Van Staden, Jacobus Johannes (North-West University, 2009)
    A consumer research panel is a representative collection of individuals whose consumption habits are continually monitored by a marketing research company. It is designed to study the behaviour rather than the attitudes ...
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    Strategic brand management in a growing and innovative specialty chemical industry 

    Steenekamp, Hendrik Stephanus (North-West University, 2008)
    Buckman Laboratories (Pty) Ltd. (hereafter referred to as Buckman Laboratories) is an international, privately owned, specialty chemical manufacturer. The company's marketing strategy is based on customer intimacy and ...
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    Customer service of convenience stores 

    Kleynhans, Karin Belinda Margerete (North-West University, 2008)
    This study researches the topic customer service of convenience sores. Two objectives are set, namely to measure the customer service levels of convenience stores, and then to determine if any differences exist between ...
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    Measuring brand loyalty in the pharmaceutical industry of South Africa 

    Du Plooy, Hilde (North-West University, 2012)
    Brands are recognised as one of the most valuable assets that a company can possess and therefore brands are key role-players in the business strategies of organisations. The rivalry amongst competitors in the pharmaceutical ...
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    AuthorDu Toit, Adam Jacobus (2)Achemfuor, Akwasi Arko (1)Africa, Norman (1)Bam, Ephraime Danile (1)Barclay, Helen Jane (1)Barnard, H. (1)Basson, Suné (1)Bester, Christo (1)Bezuidenhout, Schalk Leon (1)Boshoff, Renier (1)... View MoreAdvisor/Supervisor
    Bisschoff, C.A. (90)
    Botha, C.J. (4)10196145 - Bisschoff, Christo Alfonzo (Supervisor) (1)Lotriet, R.A. (1)SubjectBrand loyalty (14)Consumer behaviour (8)Factor analysis (6)Service quality (5)South Africa (5)Management (4)Agriculture (3)agriculture (3)antecedents (3)B2B (3)... View MoreDate Issued2020 - 2023 (16)2010 - 2019 (53)2000 - 2009 (18)1998 - 1999 (3)Has File(s)Yes (90)

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