The first Roundup Ready crop to be commercialised was soybean in 1996. Soybean farmers, initially in the USA and more recently in Argentina, rapidly accepted these varieties. Roundup Ready soybeans were commercialised in ...

The general aim of this study was to develop a strategic plan for a company in the dust suppression industry. Currently there is no formal process documented or analysis done within the company regarding strategic planning ...

This study aims to measure the managerial skills of managers working in the banking industry. To do so, the newly developed managerial skills measuring instrument of Thekiso (2011) was used by to determine skills for ...

The paper reports on a Consumer Service Index (CSI) model that was developed for the accommodation industry in South Africa to assist the disabled and elderly traveller when using accommodation facilities in South Africa. ...

Construction equipment sales companies are faced with ongoing changing critical customer requirements driven by economic conditions and in particular, the exponential growth of the past few years. This has had a tremendous ...

The study deals with the concept of competing in the market with a dual branding strategy against mono-brands. The research, more specifically, examines the market awareness of the brand regarding the company versus the ...

A consumer research panel is a representative collection of individuals whose consumption habits are continually monitored by a marketing research company. It is designed to study the behaviour rather than the attitudes ...

Buckman Laboratories (Pty) Ltd. (hereafter referred to as Buckman Laboratories) is an international, privately owned, specialty chemical manufacturer. The company's marketing strategy is based on customer intimacy and ...

This study researches the topic customer service of convenience sores. Two objectives are set, namely to measure the customer service levels of convenience stores, and then to determine if any differences exist between ...

Brands are recognised as one of the most valuable assets that a company can possess and therefore brands are key role-players in the business strategies of organisations. The rivalry amongst competitors in the pharmaceutical ...