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South African parents' perception of television food advertising directed at children
(North-West University, 2010)
Advertising to children has received regular focus since 1961, yet it remains a
controversial topic. When people speak about advertising to children, they are
frequently discussing food advertising. Recent concerns about ...
Strategic brand management in a growing and innovative specialty chemical industry
(North-West University, 2008)
Buckman Laboratories (Pty) Ltd. (hereafter referred to as Buckman Laboratories) is an international, privately owned, specialty chemical manufacturer. The company's marketing strategy is based on customer intimacy and ...
Developing a control system to manage sales coverage effectiveness
(North-West University, 2007)
Construction equipment sales companies are faced with ongoing changing critical customer requirements driven by economic conditions and in particular, the exponential growth of the past few years. This has had a tremendous ...
The effectiveness of dual branding in the agricultural sector
(North-West University, 2008)
The study deals with the concept of competing in the market with a dual branding strategy against mono-brands. The research, more specifically, examines the market awareness of the brand regarding the company versus the ...
The use of mobile phones in consumer panel research
(North-West University, 2009)
A consumer research panel is a representative collection of individuals whose consumption habits are continually monitored by a marketing research company. It is designed to study the behaviour rather than the attitudes ...
A framework to measure customers' perceptions on the quality of red meat
(North-West University, 2010)
This preliminary study investigated the factors which influence consumer choice of beef. A questionnaire and sensory evaluation considered the level of importance which consumers attached to the sensory (intrinsic attributes) ...
Funeral policy conversion within AVBOB Mutual Assurance Society
(North-West University, 2007)
This study explores the key reasons for the high cash claims at funeral policy claim stage within AVBOB Mutual Assurance Society and investigates whether the efforts on the side of the insurance and services divisions ...
Customer service quality strategy in the tourism and leisure industry : a case study of Mkabati Nature Reserve
(North-West University, 2006)
Customer defections have been linked to service encounter failure in the tourism, leisure and hospitality industry. This study embraces the idea of improving customer acquisition, retention and satisfaction through proactively ...
The perception of brands and brand value within the developing cultures
(North-West University, 2008)
The fundamental focus of this study is to discover the perception consumers of developing cultures have of brands and brand value. Markets are highly fragmented and is characterised by factors such as a diversity of cultures, ...
Customer service of convenience stores
(North-West University, 2008)
This study researches the topic customer service of convenience sores. Two objectives are set, namely to measure the customer service levels of convenience stores, and then to determine if any differences exist between ...