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Now showing items 1-8 of 8
A framework to measure customers' perceptions on the quality of red meat
(North-West University, 2010)
This preliminary study investigated the factors which influence consumer choice of beef. A questionnaire and sensory evaluation considered the level of importance which consumers attached to the sensory (intrinsic attributes) ...
E–tailing : factors considered in the strategic marketing of an online store
(2013)
The study investigated the cognitive opinions expressed by consumers in an online shopping environment in the sport supplementation industry as well as the influence certain factors identified through literature, had on ...
Measuring brand loyalty of pharmaceutical livestock products among commercial farmers
(2014)
In this study brand loyalty of pharmaceutical livestock products among commercial farmers was measured. The purpose of the study was to assist agribusinesses to identify the dominant determinant when commercial farmers ...
Measuring the effect of loyalty programmes on a leading pet food brand
(2014)
Loyalty programmes, used as a tool to improve brand loyalty among consumers,
have grown in popularity in the South African business environment. Loyalty programmes are essential in understanding customers and to keep ...
E-tailing : factors considered in the strategic marketing of an online store
(2013)
The study investigated the cognitive opinions expressed by consumers in an online shopping environment in the sport supplementation industry as well as the influence certain factors identified through literature, had on ...
Brand loyalty of cereal products
(North-West University, 2010)
The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer ...
Formulating a customer-driven marketing strategy for higher education institutions
(North-West University (South Africa) , Potchefstroom Campus, 2016)
The education services environment has changed over the past few decades. The once safe havens are now experiencing extreme competition not only nationally but across the globe. The competition is based on acquiring students, ...
Evaluating Gauteng pharmacists' attitudes towards generic medicines
(2014)
Generic medicines are very important in driving down the health care cost. In a country like South Africa, where more than 80% of the population depend on the state health care, it is important to find ways to reduce cost. ...