Now showing items 1-2 of 2
Spending behaviour of visitors to the Klein Karoo National Arts Festival
(North-West University, 2009)
The Klein Karoo National Arts Festival (KKNK) is one of the most popular arts festivals in South Africa, but ticket sales have alarmingly declined since 2005 resulting in the Festival already being in a decline phase of ...
A critical evaluation of market segmentation at national arts festivals in South Africa
(North-West University, 2010)
The Klein Karoo National Arts Festival (KKNK) and the Aardklop National Arts Festival (Aardklop) are two of the largest and most popular arts festivals in South Africa. From a sustainability point of view, the primary aim ...