Now showing items 1-5 of 5
The role of print media in travel decision-making
(North-West University, 2005)
The primary goal of this study was to determine if print media (newspapers and magazines) play a role in tourist decision to visit a destination. Four objectives were derived from the primary research goal. The first ...
The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector
The advert of social media has transformed the way in which tourism businesses operate especially in the marketing of tourism services. One major tourism sector which has been influenced by social media is the accommodation ...
Spending behaviour of visitors to the Klein Karoo National Arts Festival
(North-West University, 2009)
The Klein Karoo National Arts Festival (KKNK) is one of the most popular arts festivals in South Africa, but ticket sales have alarmingly declined since 2005 resulting in the Festival already being in a decline phase of ...
A critical evaluation of market segmentation at national arts festivals in South Africa
(North-West University, 2010)
The Klein Karoo National Arts Festival (KKNK) and the Aardklop National Arts Festival (Aardklop) are two of the largest and most popular arts festivals in South Africa. From a sustainability point of view, the primary aim ...
Visitor segmentation of arts festivals : a comparative study of three events
(North-West University, 2007)
The purpose of this study was to identify tourist profiles as a segmentation variable for three festivals (Innibos, Oppikoppi and Volksblad). Numerous segmentation studies have been done in the past; however, few were ...